"Executing at your highest potential requires vision, skill and MINDSET. "

Entrepology Labs Presents
Mastering Mindset – Mini Intensive
At any given moment, we are operating at the highest potential allowed by our MINDSET. Whether you are working to master your business, health or parenting, we are only ever as good as our psychology. With a deep desire to resource you with the tools to take you and your purpose to the next level, we are hosting a Mindset Intensive with two of the most talked about Entrepology Podcast guests from the past year. 
Susan Hobson
Elite Performance Coach
High-Performance Coach Susan Hobson is renowned for her ability to rapidly assist you to identify and move through the mindsets that are holding you back. Whether it is a block with money, self-worth or confidence, Susan will change the way you interpret, process your potential.
David Binns
Realtor & Founder of Mind Body Reset 
David Binns is the Founder of Mind Body Reset and the host of the Toronto chapter of Man Talks. As a lifelong student of mindset mastery, his approach to ‘potential activation’ and in particular, overcoming limiting beliefs related to wealth accumulation, have made his podcast one of the most popular in Entrepology history. 
The evening will be moderated the host of the Entrepology Podcast, Dr. Meghan Walker ND.
Presentations by the speakers will be followed by a panel discussion and audience involvement.  
"Whether you are just starting out or have had skin in the game for years, the one thing that every successful entrepreneur requires is THE mindset to support their vision and capacity for maximized contribution."
Event Details:
Mastering Mindset – Mini Intensive
Evolve and join us for this mini mastermind intensive.
The world needs you at your true potential. 
When: June 5th 6-9pm
Where: Verity (The Library) 111 Queen St E, Toronto, ON M5C 1S2
Tickets: $55.00 + HST

Evening Includes: An atmosphere to optimize success, refreshments and light food.

There will also be a cash bar.

Space is limited and tickets are available on a first-come, first serve basis. 

So, What is the First 18
Incubator: [in-kyuh-bey-ter]

An incubator is a business acceleration program that assists start-ups and entrepreneurs in building and launching successful companies. The First 18 is an incubator for clinician entrepreneurs as they launch their new practice or business from inception through the first 18 months. 

This program values authenticity, service, contribution and a badass desire to change lives while simultaneously building a life. The First 18 Incubator is a complete, step-by-step blueprint to ideate, systematize, brand and launch your practice vision into the world.
The Promise:
The First 18 promises to lay the foundation for your success in practice. You will complete the Incubator knowing who you are working with, how to nurture them effectively and the details of building a business that is of service to them and sustainable to you. We will create the outline AND we will take you through the steps required for implementation. This will form the foundation upon which new ideas, opportunities and life-stages can emerge. Organized, strategic and sustainable.
The Process:
The program has been deliberately designed to fast track the implementation of your brand, your systems and your marketing. Each module contains a checklist of what you need to learn, weekly exercises that support your clarity and specific tasks that keep you on track towards execution. Material is covered in weekly webinars, presented at two optional times. As well as a LIVE, weekly, group coaching calls, designed to put the theory and recommendations into action. Our participant-only Facebook Group will serve as a dumping ground for ideas, support and brainstorming. 
The Payoff:
The First 18 has been designed to provide you with an ROI within your first 2 months of practice. It will leave you with a sustainable business and brand that showcases your unique offering, leverages your time and purpose and supports your ultimate goal of helping people while building a life. The First 18 Incubator is designed to take you through a process, so that you, your passion and your ideas are packaged into a sustainable business and brand on the other side. 
Let’s Break it all Down
Module 1: Who Are You Serving?
Learning Objectives:
  • Intimately understand the practitioner’s ideal client, from whom they will build their brand and establish marketing influence.
  •  Strategic niching, without saying no to new patients. 
  •  Learn how to confidently articulate who you work with and how you change their life.
  •  Understand the difference between solving people’s problems and treating their conditions.
  •  Learn the art of overcoming objections to help provide people with the help they really need.
Module 2: Building your Brand
Learning Objectives:
  • Establish the elements that define your personal brand.
  •  Understand how to position yourself within or under the brand of another clinic.
  •  Establish the look, feel and consistency that make big brands feel effortless.
  •  Avoid the most common brand mistakes that clinician entrepreneurs make in their practice.
  •  Create your brand guidelines, values and visual assets.
Module 3: Building Chains of 
Value in your Business
Learning Objectives:
  • Establish the chain of value that your ideal client will follow from the moment they hear your name to when they book an appointment.
  •  Understand how to position your core service on your own or within a larger clinic.
  •  Learn how to make the 1:1 appointment less scary for patients to book.
  •  Learn how to earn income and trust even before someone comes to see you for a 1:1 appointment.
  •  Design and create a free offering (aka lead magnet) that will build loyalty, provide value and keep the conversation going.
  •  Define a practice model that serves your vision of contribution.
Module 4: Selling aka Sharing is Caring
Learning Objectives:
  • To sell professional services with confidence
  •  Embrace a mindset of growth.
  •  Appreciate the therapeutic value of charging patients for their care.
  •  Define distinct systems to sell/share a therapeutic intervention without feeling ‘salesy’
  •  Create onboarding and marketing campaigns to support the needs of an ideal patient.
Module 5: Marketing 1.0
Learning Objectives:
  • Create strategic marketing funnels and onboarding strategies to drive practice growth
  •  Understand exactly what your website needs to contain and how it should be built, even with an allergy to technology.
  •  Learn how to market yourself effectively while dealing with the confines of regulation.
  •  Discover how to pair your incredible knowledge and capacity to help with the language that compels people to take action.
  •  Learn the true value of social media and how to avoid the common mistake that prevents it from bringing you clients.
  •  Learn how to automate your marketing so that you are not re-inventing the wheel, taking time from your family and bringing in new patients.
Module 6: Know your Numbers 
& Set your Worth
Learning Objectives:
  • Identify how much money you need to survive and then thrive.
  •  Discover what you need and can be charging per appointment.
  •  Learn how to build passive income to positively leverage your knowledge, authority and time.
  •  Take my dynamic planning spreadsheet to plan your business for the next 24-months. (It took me over a year to build this tool for you).
  •  Use the plan to know exactly how many people you need to see, the potential revenue from passive income streams and your true financial potential.
  •  Learn how to price yourself and your offers so it is aligned to what you are worth.
Module 7: Driving Momentum
Learning Objectives:
  • Learn how to create your in-person and online lead magnet.
  •  Discover how to position your offering and your brand to ensure consistent client flow in a crowded market place.
  •  Avoid the most common marketing mistake new and seasoned practitioners are making.
  •  Get up to speed on the list-building strategies that are working for health and wellness practitioners, even when you are regulated.
Module 8: Foundations for Growth
Learning Objectives:
  • Bring together the entire course to clearly identify your next steps.
  •  Integrate your systems into a weekly, monthly and quarterly execution schedule.
  •  Identifying key tracking tools so you can objectively measure and respond to your efforts.
  •  Learn how to leverage key partners and companies to minimize your investment and maximize your return.
  •  Change the world.
So now what?
Let’s Get You all Signed-Up
Instructions: Using the coupon codes provided through communication from the Alumni office, register for the program using the link below. If you missed the email or lost the code, contact businesstoolkit@bastyr.edu

Important Dates:
The course will begin October 2nd and will run through November 24th 2017. 
Registration will close on September 22nd.
The course material and all bonuses will be available indefinitely, but only for those who register now.
You do not have to take the course in real-time, but you must register to access the material. 

Special Note: For 2017 graduates, your free pass is only available until July 31st 2017.
While you are still eligible for significant discounts, the free access will not last forever. 

Extra Special Note: All pricing is in CDN dollars. This means an extra discount for all US students. :O)

Finally: Your discount code will be applied at check-out. 

Act Fast & Get Your Exclusive Bastyr Access NOW
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Need more info… 
no problem, here’s our FAQ 
What’s the catch? Does free mean free.
There’s no catch. If you register by July 31st, there is no cost to you as a new grad, to participate in the program.
I don’t have a website or a blog and I do not have the budget for it right now. Is this program still a good fit for me? 
It sure is. You have to start somewhere. Remember, success in this industry is not about resources, it is about resourcefulness. We will get your brand up and running in the most efficient way possible.
I am a regulated practitioner and have unique needs and rules in terms of marketing and business planning, am I actually going to be able to do anything you talk about?
Ah, my raison d'être (that’s French). I get the limitations of regulation because I too am a regulated practitioner. As the CEO of Bright Almond, I have had the unique opportunity to satisfy the marketing needs of regulated practitioners from across North America for the last 3 years. I will be specifically addressing this concept in this program.
I barely have enough time to get things done as it is - how will I find the time to implement this program?  
I get it. I feel like no one prepared me for just how busy this phase of life would become. This program is not another item on your To Do list, it IS your to do list. You worked long, hard hours to get to where you are now. Given that you are early in your career or passionate about working with clients 1:1, you also know that TIME, not money is your most valuable commodity. The First 18 is designed to help you maximize your earning potential for every hour you invest. We all have the same number of hours in the day. If being a clinician entrepreneur is REALLY what you want to be doing, you need to learn how to leverage every second of your day for maximum return.
 I understand that if I put in the work and implement the systems I WILL see epic results – but seriously, how many hours should I be setting aside each week? 
 The lecture and coaching call will each take at least 60 minutes. I say at least, because I always want to make room for conversation and questions. Your assignments will take at least 1-2 hours to do right. At the very least, to get the most out the program, you will be committing 4-6 hours per week. Conversely, floundering, stressing, procrastinating and ‘trying to figure it out on your own’ will definitely cost you more. Just saying.
Why Online? 
Because we can. Because it is less expensive to deliver the program AND, because it gives all of us time and location independence. A virtual program can be extremely powerful and insightful. This format requires the same focus and commitment as face-to-face options - but without the travel. Access to all meetings and recordings are available to enhance learning and insights, so you can re-listen to discussions, gain new insights and take time to process the information shared.
Will I be on a deadline to start the course? Is the training delivered live? 
Yes. Classes start October 2nd. However, with lifetime access, you can register now, travel for 8 months and then review all of the lectures and coaching calls when you return. For many of you, this is the first quarter of your new venture. Time is of the essence. Let’s get you launched and building towards the milestone of your First 18 months.
 Is this more for beginners or for those who already have an established practice? 
While the language is directed towards newer practitioners and the unique state of overwhelm that accompanies the start of a new business, many experienced practitioners I speak with can relate to the need to systematize their practice and leverage technology accordingly. This program could additionally service the needs of a more experienced practitioner who feels like their business approach lacks strategy, systems and automation.
  I am more interested in building online programs, will you cover that?  
While we will cover online automation, this course is not designed to help you build your online empire. That will come after The First 18.
  I am more interested in building online programs, will you cover that?  
While we will cover online automation, this course is not designed to help you build your online empire. That will come after The First 18.
  How is this different?  
I believe that when people are well, they can change the world AND, I believe that preventative/empowering healthcare is the tool to complete this belief most efficiently. It is my mission, to help support practitioners to become successful, so that our medicine becomes sustainable. There are lots of online marketers trying to help NDs, DCs and other wellness providers. They may have strong marketing backgrounds, but few, if any, have walked and are continuing to travel the practitioner journey. I am walking this right along side you. I am not sharing these things because I have heard that they work, I am sharing them because I am using it myself, right now.  

Still got questions, email us: concierge@meghanwalker.com  
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