ARE YOU READY TO BOSS UP?
Whether you are an associate on a split or a clinic owner renting rooms, you my friend are a clinician entrepreneur. 👊
Some of you came into this profession with enthusiasm and others are embracing their entrepreneurial status with extreme reluctance, in either case your practice will not start treating you like a business (financial and time freedom) until you start treating it like a boss.
There is only one thing standing between, ‘trying to figure it all out,’ and becoming a true C.E.O.
Quite the contrary, this is a strategy that aligns effective care, with a business system that gets and keeps people healthy.
Your job is not simply to find the cause of why someone is sick.
Your job is to get them well and keep them from returning to the life that got them there in the first place. This takes time, systems and strategy.
The Clinician C.E.O is not a program, it is a methodology.
It is not a new set of tactics, it is a series of tried and true systems that lay the foundation for growth and peace in your practice.
Dr. Sarah Vadeboncoeur Naturopathic Doctor
"Meghan is a true leader when it comes to building innovative and thriving health-focused businesses.
She'll help you take your grand vision and turn it into actionable items to make your business activities more efficient, enjoyable and profitable."
THE CLINICIAN CEO
is designed to provide you with the strategies to turn your practice into a business that is poised for growth and impact.
The Clinician C.E.O Methodology, will add predictable revenue, patients and organization to your business (unless you are good on those things already).
The CEO Methodology is divided into Three ModuleS; C, E and O:
C – Caring (for Customers and patients)
Do you know what you will be doing with your patient by the 5th appointment? More importantly, have you outlined the key performance indicators that will communicate to both of you that you are on the right track?
You may THINK you have your clinical methodology in order, but very few clinicians are able to communicate expectations and provide their patients with a sense of where their care will be going and why over the next 3-6 months.
E – Education Based Marketing for Trust and Impact
If you are scared of sounding “salesy” it is likely because you have felt sold to yourself. Even if your service is amazing (which yours is), consumers will feel ‘sold to’ unless they have learned to know, love and trust YOU as an authority in your field.
Providing compelling, education-based marketing is critical to establishing trust with consumers.
Consumers deserve to work with the best possible option when it comes to their health.
O – Operational Mastery
Operational strategies are not only the most mundane sounding element of a business, but when it comes to Clinician Entrepreneurs, this is the most problematic and undervalued element of their practice.
If I am honest, the operational systems of a health care business are the life force of the work you create.
While you may ‘get by’ with crummy marketing and a pleasant smile, attempting to operate your practice without systems will leave you forever constrained by overwhelm and fatigue.
The inclusion of an operational strategy that is specific to Clinician Entrepreneurs and their businesses, is the single most important thing you can do to help move you and your lifestyle, closer to what you espouse for your patients.
Translation: you need an operating system so that you are less overwhelmed, angry, disappointed and fatigued by your life’s work.
Your patients deserve a better version of you.
Dr. Shannon Morgenstern, Naturopathic Doctor
She's also a super techie nerd and had a lot of great suggestions and advice to offer for what she's found useful in practice. I also REALLY appreciated that she was an ND, helping other NDs build their businesses and brands.
I've done other online business work previously and there was always a little something missing that others didn't understand about our scope or practice techniques. Highly recommended to do any work you can with her!"
Your patients deserve a better version of you.
Dr. Shannon Morgenstern, Naturopathic Doctor
Dr Walker helped me re-solidify my goals, identify targeted outcomes and get everything set up to function properly for my practice.
She's also a super techie nerd and had a lot of great suggestions and advice to offer for what she's found useful in practice. I also REALLY appreciated that she was an ND, helping other NDs build their businesses and brands.
I've done other online business work previously and there was always a little something missing that others didn't understand about our scope or practice techniques. Highly recommended to do any work you can with her!
The Clinician C.E.O is a 3 Module, 12 Masterclass Program
It equips you with the tools you need to turn your practice into a business that is predictably profitable, growing, organized and effortlessly impactful.
It’s like an MBA, without having to do an MBA.
It will enable you to..
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Clearly describe your offer and how it provides an irresistible solution for your ideal client.
- Develop a brand and reputation known for the quality of your care and simplicity of your message.
- Craft a marketing system (The Clean and Easy Patient Marketing System) that drives predictable numbers of patients through your door – even if you don’t have a budget for advertising.
- Streamline your marketing efforts so that you are choosing the tactics that work best for healthcare providers – even and especially if you have tried “everything”
- Define the Key Performance Indicators for your business, so that you know and don’t guess at what you should be doing next.
- Organize your time so that is drives growth and does not defer to reactive priorities – even if you are a one person show trying to manage it all on your own.
- Differentiate between processes and projects and integrate systems for managing both.
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Build a process manual while you build your business – so that you never have to repeat tasks again.
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Learn what and how to outsource – even if you have a small budget.
- Move from “doing things” to towards strategic action – even, and especially, if you feel like you don’t have any time.
Quick Lesson -
There are two sides to your company.
The Outside – This is your outer facing brand.
It is your message, colours, website, Instagram, fluffy stuff that builds real and vanity credibility. You need some of it, but NONE of it matters if you don’t also have an inside to your business… in full working order.
The Inside – This is the magical side of your brand.
It is not a new set of tactics, it is a series of tried and true systems that lay the foundation for growth and peace in your practice.
It’s what’s on the INSIDE that counts.
- Are feeling like they work so hard, but don’t see the financial return they want or expected.
- Are busy all the time, but never feel like things are moving forward.
- Know they need a system, but are not sure where to start.
- Have no strategy for retention.
- Have no idea how many patients they will be seeing week to week.
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Are stalking the big wigs in your industry, and constantly asking yourself, how the BLEEP do they do that.
- “Know” exactly what you should be doing, but don’t know where to start…
- Want to double, triple or even 10x their income and impact WITHOUT having to double, triple or 10x their work load.
- Thought it would be easier by now.
- Have thousands of good ideas, but no framework for their execution or system to measure whether it is worth the time and energy.
- Know they should be working smarter, not harder, but don’t know how to make that happen.
- Want to help people in alignment with their skill, but would also like to be present in their personal lives (present, as in not constantly checking your phone or stressed about the 1-million open tabs on your computer and in your brain).
- Want to double, triple or even 10x their income and impact WITHOUT having to double, triple or 10x their work load.
Did any of that sound like you?
Practically speaking, The Clinician C.E.O has been specifically designed for :
- Practice owners, practitioners or clinic managers who have generated their first few dollars and are now ready to accelerate their results.
- It is ideal for the brick and mortar or virtual practices of naturopathic doctors, chiropractors, psychotherapists, health coaches, nutritionists, physiotherapist… those 1:1 practitioners who get us back to health…
- It is perfect for those who run small group or 1:1 practices.
Who is it not for?
- Practitioners or wellness entrepreneurs who just want to build online programs.
- Students (check out our First 18 program)
- People who need to be busy to feel worthy.
- People who default to saying ‘ya but.’
- Practitioners who feel their clinical education afforded them magical business skills and they are now positioned to do both with equal efficacy.
- People who don’t know why they are doing what they are doing and lack the clarity and vision to grow their business.
Dr. Elizabeth Cherevaty Naturopathic Doctor, RAc
When she launched her business coaching program I was excited to be a part of it because I was ready to learn from her experience."
So, what exactly is a
Clinician C.E.O?
Clinician C.E.O?
CEO = leader, visionary, impact seeker, executer. The one responsible for bringing together the elements that will enable the vision to be acted-upon in a timely and economically viable manner.
The Clinician C.E.O is a set of frameworks and tactics to help you execute the three most important elements of your business; customer care, marketing and operations.
Without these elements in place, you limit your ability to grow past the frenetic nature of an early stage practice.
So, what exactly is a
Clinician C.E.O?
Clinician C.E.O?
CEO = leader, visionary, impact seeker, executer. The one responsible for bringing together the elements that will enable the vision to be acted-upon in a timely and economically viable manner.
The Clinician C.E.O is a set of frameworks and tactics to help you execute the three most important elements of your business; customer care, marketing and operations.
Without these elements in place, you limit your ability to grow past the frenetic nature of an early stage practice.
The Clinician C.E.O is the most uncomplicated business operating manual in the industry.
Why not wait until I have “made it” to start implementing these systems?
Quite simply, these systems will make you. Once you get passed the starting blocks , you really have 2 choices.
Option 1
Copy what 90% of your colleagues are doing (just like you did with your fee schedule) and “market through social,” write some blogs and work really really hard just like you did in school, only to find yourself frustrated, burnt out and disillusioned by your “life’s work.”
Option 2
Implement a customer, marketing and operational system that produces measurable results and enables tactical and organized growth. It is not about hard work, it is about smart work and it is a different train than the one that made you successful in school…
You were born to be a C.E.O. We have not simply curated, but have built and tested the information + trainings so you know exactly what you should focus on, when, how and why to reach your goals.
No fluff. No Complicated Technology (but, yes, some Reference to technology because, well, iT's 2021). No repeats of all the other courses.
The Clinician C.E.O is the ultimate online campus to build and grow a practice that serves the people you want to help, pays you what you are worth and treats you in a manner that leaves you energized and fulfilled (aka, the authentic version of yourself).
Specifically designed for clinicians or the clinic managers that are ready to commit, invest, learn, grow & reap the reward for all of your hard work and study.
Dr. Laura Brass, Naturopathic Doctor
"Investing in Meghan was the best thing I have done for my business - hands down!
She has a great mind and methodology and worked with me to systematically elevate my practice. The fact that she is an ND and has intimate knowledge of practice is invaluable. Since working with Meghan my business and earnings have escalated and I have greater knowledge, confidence, and business & marketing savvy moving forward. If you're hesitating about spending the money - don't! Bringing Meghan on board is worth every penny and you will see the return on this investment."
IMPORTANT NOTICE ABOUT INTEGRITY
Before we talk price and provide a breakdown on each MODULE, we need to talk about integrity. Just like you want to get results for patients, I want to get results for you.
We (online course producers) all know that the completion rate for online courses is low.
Given the importance of this information and my sincere desire to see amazing clinicians build equally compelling businesses without killing themselves in the process, I cannot, in good faith, sell you this course and hope for the best...
IMPORTANT NOTICE ABOUT INTEGRITY
Before we talk price and provide a breakdown on each MODULE, we need to talk about integrity. Just like you want to get results for patients, I want to get results for you.
We (online course producers) all know that the completion rate for online courses is low.
Given the importance of this information and my sincere desire to see amazing clinicians build equally compelling businesses without killing themselves in the process, I cannot, in good faith, sell you this course and hope for the best...
That is why, the purchase of the Clinician C.E.O will come with...
3-month membership to our new Virtual Membership, The Clinician Collective.
The Clinician Collective includeS access to the following:
- Live weekly group coaching/ Q&A with Meghan Walker and team
- 90 Day Goal Planning Trainings
- Bonus trainings on How to Pitch a Podcast, How to Build a Signature Talk & more.
- Private Facebook Community
- Peer Accountability Groups
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Access to our Full Library of Tech Talk trainings
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Indefinite access to all of our previous and upcoming Expert Masterclasses.
- Access to our preferred provider network (branding experts, graphic designers, photographers, videographers, etc) This includes their preferred pricing [wink wink] for Collective Members
Think of the Clinician Collective as your one-stop shop for connection, inspiration and clinician-focused training to help you turn YOUR vision into a reality. It’s a place to keep you on-task and working towards your business and LIFE goals.
Membership will renew annually at $768 or $75/month .
It is FREE for 3-months, when you decide to become a Clinician C.E.O
Lifetime Access to our
Virtual Practice Implementation Lab
An effective virtual practice is not simply a matter of turning on your camera.
Retention, regulatory compliance and effective patient outcomes require a different rhythm of communication, specific technology and a transformational approach to care.
All of these elements are integrated in the Virtual Practice Implementation Lab.
Melinda McDougall Master Herbalist, UK
"I love the passion Meghan brings to this work.
I joined this amazing community soon after graduating and it has been a goldmine of wisdom, support and brain-stretching information. From the First 18 to the Clinician CEO, Meghan and her team have got your back with coaching calls, module material that will blow your mind and concrete steps to help you reach more people and create a profitable, sustainable business. I still have a long way to go but knowing that this course and community are here gives me confidence to go forwards and aim big. And I love the passion Meghan brings to this work - it's infectious!"
The ROI is easy to assess when you have the big picture.
A single new patient is worth at least $500 to your practice. This means that by gaining 3 new patients (in an entire year) will enable you to break even on an investment in The Clinician C.E.O. (spoiler alert – you will gain more than 3 new patients)
the Clinician C.E.O + Clinician Collective should provide you with the following to justify the ROI:
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A more value dense offering – resulting in an increase in your initial and return prices.
- An increase in predictable patients each month – resulting in increased PREDICTABLE revenue.
- A streamlined approach to your marketing – which should open more time to see patients or work on your business. (Both of which should drive a return)
- A process for prioritizing projects – which should directly grow your current cash flow or add a new revenue stream.
Those are some of the direct ways that the program can add value, but what about the soft, intangible ROIs?
If we do our job correctly, The Clinician C.E.O will additionally provide you with the following:
- More time – arguably your most precious asset
- More clarity in your care, marketing and business operations
- WAY LESS OVERWHELM!
Lastly, the final CEO-like question you need to consider is..
is whether you can increase your business faster, by investing that money somewhere else over the next 3 months.
So, do you have a more strategic alternative? No?
Ready now?
Lastly, the final CEO-like question you need to consider is..
is whether you can increase your business faster, by investing your money somewhere else over the next 3 months.
This is the opportunity cost and it the most important consideration of all.
So, do you have a more strategic alternative? No?
Ready now?
Let’s show you more about what the program looks like… under the hood as “they” say.
The program is divided into three categories or modules; C, E and O
Module C – Caring for Customers
- Workshop 1 – Crafting a user experience for your patients that gets them excited about YOU and their health
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Workshop 2 – Unpacking your perfect patient. Identifying the 4 key elements that help you build care plans around their ideal outcome.
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Workshop 3 – Implementing the A.C.T.I.O.N framework for effective health behaviour change. This workshop includes bonus material on building community and coaching into the patient’s transformational experience.
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Workshop 4 - Activation of the Care Plan System. Step by Step implementation plan for Module C
Module E – Education + Simple Soulful Marketing = Machine that brings you patients to help
- Workshop 1 – The Clean and Easy Patient Marketing System. An overview of the 4 Ts of easy patient marketing
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Workshop 2 – The Simple Way to Drive online traffic to your practice
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Workshop 3 – Talking towards trust. The tactics and strategies to establish trust and authority in your niche.
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Workshop 4 - Activation of the Clean and Easy Patient Marketing System
Module O – Operational Strategy
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Workshop 1 – The Entrepology Time System – building hours into your week by categorizing your time into 4 critical blocks.
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Workshop 2 – Process and projects. Identifying the difference between processes and project management and then implementing the management of both into your practice.
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Workshop 3 – No one is self-made. Building and managing a team is critical to successfully growing your business. These are the essentials to managing a team and successfully outsourcing the things you should NEVER being doing in your business.
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Workshop 4 - Activation of your Special Ops Plan
Want to know how to build a patient roadmap that gets and KEEPs them better for life?
Its covered in Module C, Workshop 3.
Want to know how to take your social media from stealing your time, to delivering you patients?
Its covered in Module E, Workshop 2.
Want to know how you allocate your time to double your business in the next 6 months?
It’s covered in Module O, Workshop 1.
Dr. Alexia Priolo, Naturopathic Doctor
"Working with Meghan has been a game changer for my business!
I want you to build an extraordinary practice while simultaneously building the life and health of your dreams.
We are all better off when healers and clinicians are not struggling and stressed with overwhelm, when they love what they do and earn what they deserve.
Dear Wicked-Awesome Clinician who really just dreams of helping lots and lots of people.
You and I are quite alike….
I became a naturopathic doctor to help people understand that there was more to health than drugs. For me in particular, I was passionate about helping women treat the cause of their health challenges, not succumb to the birth control pill as the only option to treat their dysmenorrhea.
I became a naturopathic doctor to help people understand that there was more to health than drugs. For me in particular, I was passionate about helping women treat the cause of their health challenges, not succumb to the birth control pill as the only option to treat their dysmenorrhea.
I wanted to work with people, knew that I wanted my own practice, but had not necessarily planned or designed a clinical practice that could accommodate growth…. or blunt my overwhelm.
I missed the boat.
People didn’t want to wait a year to keep working on themselves (or with me), they were hoping I would offer something else right away. When they did have the patience to wait, they weren’t coming back for my famous physical, they were coming back right where we had started, sick, again. I was only doing half my job, fixing the problem, but not supporting them in staying that way.
You and I are quite alike….
I became a naturopathic doctor to help people understand that there was more to health than drugs. For me in particular, I was passionate about helping women treat the cause of their health challenges, not succumb to the birth control pill as the only option to treat their dysmenorrhea.
I became a naturopathic doctor to help people understand that there was more to health than drugs. For me in particular, I was passionate about helping women treat the cause of their health challenges, not succumb to the birth control pill as the only option to treat their dysmenorrhea.
I wanted to work with people, knew that I wanted my own practice, but had not necessarily planned or designed a clinical practice that could accommodate growth…. or blunt my overwhelm.
I missed the boat.
People didn’t want to wait a year to keep working on themselves (or with me), they were hoping I would offer something else right away. When they did have the patience to wait, they weren’t coming back for my famous physical, they were coming back right where we had started, sick, again. I was only doing half my job, fixing the problem, but not supporting them in staying that way.
My fear of “sounding salesy” and operating without a system for retention was keeping people from holding onto the health they had paid for.
This was on me.
I needed to do better…. And I did.
After 12 years of clinical practice and thousands of dollars invested in coaching, training, refining and augmenting, I finally have a system that works. It got my patients well, brought new people to my door and allowed me to run multiple businesses with a fully operational practice… and 3 kids under 10.
I started Clinician Business Labs because incredible, like seriously amazing, clinicians were being swallowed up by the overwhelm of running a practice. I believe in their work and in the outcomes that could be realized, if they were less possessed by running a business and more inspired by the actual delivery of care.
This is my life’s work. Helping you help so many more.
Now, are you ready to help yourself?
With great admiration, love and a first pump!
Xo
Dr. Meghan
The Clinician C.E.O is like selfcare for your business.
How well has your business been treating you?
Running a business is an art and a science. The Clinician CEO will provide you with the tools, tactics and clarity to help you attract more people without attracting more stress.
Running a business is an art and a science. The Clinician CEO will provide you with the tools, tactics and clarity to help you attract more people without attracting more stress.
This program was built out of experience and it is organized to maximize your success.
Three Master Modules and 12 supporting Workshops are housed on a private membership site.
Accompanying the modules are worksheets, Activation Lists (Step by Step To Dos) and, through The Clinician Collective, a vault of industry specific how-to guides and videos
.
Inside this program we’ve included every tool you’ll need… and nothing you don’t. When you become a CEO, you will receive:
Access to the CEO portal
Access to the CEO portal where we house the THREE Master Modules, each with FOUR in-depth, workshops (masterclasses) so that you can move through the material when and how you want… because you are the C.E.O
Access to NEW Clinician Collective Membership
Access to 2 months of the NEW Clinician Collective Membership platform which includes all of our past Masterclasses, Tech Talk Library and Peer Accountability Groups.
Worksheets & Execution Planners
Worksheets and Execution planners so that your new skills actually start to happen.
Access to the CEO + Clinician Collective Community
Access to the CEO and Clinician Collective, private Facebook Community. You get direct access to an entire community of passionate, results driven business owners committed to achieving their goals.
Weekly Live Coaching Calls
Weekly LIVE coaching calls with Dr. Meghan Walker ND and our experienced CBL Coaching team inside The Clinician Collective Membership Portal (which you get free for 2 months).
Monthly Masterclass Trainings
Every month, we bring experts in to share their 'secret sauce' for a successful practice. From marketing support, social media tactics, program building and more.
Ready to join your other "Boss" colleagues right here, right now ?
what people are saying about CBL Programs
These practitioners love their business'. You can too!
frequently asked questions
I did the First 18. How is this Different?
The First 18 is the launch pad and the Clinician C.E.O is your rocket fuel. TF18 is designed to get you started, lay the foundation and launch a brand with confidence. The Clinician C.E.O is about providing you with the systems and strategies required to scale the work you started with The First 18.
Monetarily speaking, The First 18 is designed to get you to a consistent 2K in revenue per month. The Clinician C.E.O will set you up for 7-10K and beyond.
I’ve done some marketing courses, from “big marketing people.” Will I be learning the same thing?
At its core, The Clinician C.E.O is not a marketing system, it is a practice growth system. Marketing is just one element of growth. You will be able to leverage the advanced tactics you have learned and place them into a system designed to handle scale. Most marketing courses teach tactics to get people in the door, but fail to provide a framework for retention.
I hardly have enough time as it is. Do you have a strategy to fit this into an already overburdened schedule?
I hear you. I run 2 companies and have 3 young kids. Time is my most precious asset. If this is your pressure point as well, I would suggest starting with Module O, Workshop 1. In this workshop we go into the Entrepology Time System – a framework for categorizing and blocking you time according to the four most important activities in a busy clinician’s week.
How is The Clinician CEO delivered?
Carrier Pigeon. Just kidding – it is delivered through a private membership site where the material is presented in the form of training videos, worksheets and execution plans. The live coaching takes place inside the Clinician Collective Membership site.
My admin person runs my clinic. Can they take it?
You bet. And, way to go on outsourcing important work. They can not only take it, but will likely appreciate that you have made the investment in amplifying her skills.
I am not a “systems person” will this cramp my mojo?
I wasn’t a systems person either. I operated from the limiting belief that too many systems would cramp, not only my creativity, but my highly individualized (aka redundant workload) patient care plans. As I put the Clinician CEO systems into place, I realized that systems, especially as you grow, are actually the secret to having more freedom in your life.
I am now more organized at work and fun at home… where my mojo really matters most.
I am now more organized at work and fun at home… where my mojo really matters most.
So… what more do you need to know to become a C.E.O? Seriously.
Please please please. Step into a state of deserving, abundance and decisiveness.
The hallmark of high performers is their decisive capacity to address the friction points in their life and business.
What is the right decision for you? Right now?
Your expertise is worthy of more meaningful compensation. Your integrity is deserving of a healthier approach to your business.
Your soul demands that your life’s work enables you to be over-the-moon excited about your business and capacity for impact.
You don’t have to do this alone. There is a community of committed, supportive and insanely smart clinicians ready to change the world alongside you.
A rising tide lifts all ships. Come hop into our wave pool.
You in?
What is the right decision for you? Right now?
Your expertise is worthy of more meaningful compensation. Your integrity is deserving of a healthier approach to your business.
Your soul demands that your life’s work enables you to be over-the-moon excited about your business and capacity for impact.
You don’t have to do this alone. There is a community of committed, supportive and insanely smart clinicians ready to change the world alongside you.
A rising tide lifts all ships. Come hop into our wave pool.
You in?
Are you hanging out ‘till you’ve exhausted all your current “systems”?
Are you waiting until your existing plan suddenly starts earning your more?
Have you convinced yourself that the universe will reward hard work?
Please please please. Step into a state of deserving, abundance and decisiveness.
You're ready, I promise.
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