WHEN YOU BUILD A HEALTHY BUSINESS, YOU ARE BETTER AT DELIVERING HEALTH
Until now, there was no definitive training & coaching experience for practitioners to create EASY, predictable $5-Figure months.
The Impactful CEO is a 20-Week (5-Month) ACCELERATOR designed to give you the EXACT ingredients you need to achieve $6-figures per year
*We work with allied health practitioners
(NDs, DOs, MDs, physiotherapists, nutritionists, psychotherapists, etc…)
'I JUST WANT TO HELP PEOPLE'
For most of us practitioners, the need to learn business is an inconvenient reality.
Being good at business when you are a practitioner is NOT a function of confidence or acquiring more clinical knowledge... it is a skill, like any other, that needs to be learned.
Building a 6-figure business for practitioners is not about never-ending work... it is about specific, strategic DECISIONS.
The Impactful CEO delivers the exact roadmap to creating consistent 5-figure months.
You don't need more things to do, you need a strategic plan that outlines the specific steps you need to take to get to the next level of sustainability and impact.
What you need....
Authority in the marketplace
Clarity around who you help and how
Engaging messaging
A clear transformational offer/process/methodology for your ideal clients
A mechanism to nurture potential patients and convert them to become paying clients
Pricing structures that reflect your expertise and professional risk
Financial literacy
A guide to help navigate each step along the way.
Why you need them...
Authority: People want to hire the BEST person to care for themselves or their loved one. You MUST command authority in the marketplace through your messaging, offer and brand. The opposite of commanding authority is commanding doubt.
Clarity on who you help: People don't want to work with someone who is good at lots of things, they want to work with the person who is good at 'their' thing.
Engaging Messaging: in a trillion dollar global wellness economy, vanilla messaging is forgettable and a waste of your time. Engaging messaging builds trust and get people coming back for more.
A Transformational Process: drives predictable outcomes, retains patients longer and is the foundational tool you need to build new, passive streams of income in your practice.
A tool for Nurture: not everyone is ready for 1:1 care. It takes time to build trust and to teach people 'why' they need to invest in your care. A mailing list and nurture sequence is the BEST tool available to achieve the outcome of predictable patient bookings.
Pricing MUST reflect your expertise. When you have a transformational process and clear messaging, price increases are easy and justified.
Financial literacy is a pre-requisite to controlling and attracting more income. Financial literacy is to business, what anatomy is to medicine.
You could figure all of this out, in time, with my book, or you could collapse time and integrate and implement all of these accelerator concepts over the next 5 months.
The Impactful CEO was designed to address the most consistent gaps we saw in the practices of practitioners who desperately desired growth, stability, and peace from their practice.
The Impactful CEO is a hands-on, done-with-you experience that will focus on THREE central areas of your practice and personal business knowledge. It has been designed to provide you with the language and frameworks for thinking about your practice strategically.
It is about knowing what to do next and being hand-help WHILE you take ACTION.
DESIGNED BY THE #1 BUSINESS COMMUNITY FOR LICENSED ALLIED HEALTH PRACTITIONERS
OVER 1500 GRADUATES
MILLIONS OF $ CREATED
10 + YEARS OF SUPPORTING CLINICIANS
BY PRACTITIONERS FOR PRACTITIONERS
'I JUST WANT TO HELP PEOPLE'
Most practitioners wait to address their business until it is TOO LATE...
They wait to make changes until they are too tired to keep working 1:1.
They wait to look at their business until they are so booked up, they have no time or space to add leverage.
They wait to add new income streams until the baby, family members or friends need them and their time.
They wait until desperation sets in...
Just like one's health, when you wait until you need a 'hail Mary,' you rarely get the results you were looking for.
When you build a strong and sustainable business, you are contributing to a movement that makes our systems of medicine more mainstream and accessible.
You also begin to walk your own talk regarding a balanced lifestyle... a lifestyle you DESERVE to experience.
HOW IS ICEO DELIVERED?... 'CAUSE I'M BASICALLY ALL IN!
Content – New ‘Lessons” will be released each Sunday and will align directly with the topic for the week. All lessons are less than 15 minutes.
Weekly Action Items and Decisions – Each week will contain action items and key decisions that you need to do or make to move forward. These decisions and action items will be delivered adjacent to the content.
Coaching – This is a done-with you program. Accompanying you along your journey will be a team of industry-leading coaches. Open office hours will be available weekly for you to rectify questions and solicit feedback on your action items or decisions.
All of the content will be available on a course dashboard for your reference. You will retain permanent access to your version of the incubator content.
EXPLORE THE CORE CONTENT & ACTION... WEEK BY WEEK
WEEK 1
Inventory the key priorities in your life and learn how to build you business around them.
Set clear intentions for your business so you always know 'WHY' you are taking action.
WEEK 2
Learn the traps that practitioners fall into that keep them from 'ever' finding the time to grow their practice.
Learn the 4 main types of entrepreneurial time and how much of each can be allotted to patients, future practice and business.
Build a time blocked schedule that increases your efficiency, cuts down on unpaid work and creates time/space to work on your future business.
WEEK 3
Learn why you MUST stop trying to serve everyone and the thinking traps that keep you there.
Learn how to have a niche AND how to say YES to more than one type of client.
Build clarity messaging that makes you a magnet for your ideal patient.
WEEK 4
Understand the thunking traps that have been keeping you from taking complete control and responsibility for your business.
Learn the ingredients you need to consider to command the respect and authority of your ideal patients.
Create a proactive and compassionate mindset towards your ongoing growth and expansion as an entrepreneur.
WEEK 5
Define and position your core offerings in your practice.
Outline how you methodology can be used to create new, profitable streams of income.
Learn exactly how to decide what you need to build next.
WEEK 6
Learn the language of money so you feel more confident speaking about your finances.
Understand what numbers to look at to make financially informed decisions about your business.
Get more comfortable with YOUR money.
WEEK 7
Understand the factors that inform your cost of care delivery and risk.
Design a pricing structure that is aligned with your offer, client avatar, value and income goals.
Challenge your current views on pricing and self-worth. (It's juicy)
WEEK 8
Deploy more advanced understandings of money and finance.
Learn how to track and identify the key performance indicators in your finances.
Understand the benchmarks regarding how much you 'should' be taking home, allocating to future growth, etc...
WEEK 9
Learn the appropriate ratios of time allocation for various tasks in your business.
Block your content creation time to make the most use of you time to create content that drives people through your door.
WEEK 10
Are you a strong ambassador for your own brand? Is your messaging clear?
Learn the secret to nailing down your messaging to command respect and authority in the crowded marketplace.
Learn the biggest mistakes practitioners make while attempting to position themselves and their offers in the market place.
WEEK 11
Learn a system for creating consistent, easy social media posts.
Learn the 5 things you should be posting about and how this makes posting a fun and effortless part of your marketing strategy and authority building.
WEEK 12
Learn how to leverage your social media to support other entrepreneurs and gain exposure to new audiences.
Learn the ins and outs of pitching yourself to be on other people's platform.
Learn to design content that cuts through the noise of the bustling social platforms and large numbers of health creators.
WEEK 13 & 14
Learn why not everyone is ready for 1:1 care and a nurture strategy is critical to protect your business of the future.
Learn what makes a good and bad lead magnet in the health space.
Build your leadmagnet and modify the done-for-you nurture sequences provided with the program
WEEK 15
Learn how to recognize and manage imposter syndrome when it creeps in and tries to hold you back.
Learn why you are 'really' scared to be seen.
Gain tools and insights to move through this VERY common manifestation.
WEEK 16 & 17
Learn what numbers and metrics you SHOULD be tracking.
Understand the vanity metrics that lead to time and money wasting actions.
Master the epic tracking tool we provide to all ICEO participants
WEEK 18
Learn how to have fun with your money.
Understand what you need to do to NOT feel like you are always scavenging for more.
WEEK 19
We are crafting the mission, vision and values of your business.
We are setting the stage for your next layer of leadership.
WEEK 20
Pulling the final elements together so that you have a clear roadmap about where you are going next.
WHAT PAST PARTICIPANTS ARE SAYING...
As a newer practitioner that has been doing it all alone for about 3 years, this program has been necessary! I feel like I have progressed so much in just 4 months of work, I'm more focused and I have a better grasp on what’s happening. I feel well equipped and excited to move forward and build a thriving business 🙌
- Ma’ayan Jasovich
Health Coach & Nutritionist
"CEO was the launchpad I needed to grow and scale my practice and business. I went from feeling confused and overwhelmed as to why I wasn't getting the results I wanted to feeling clear and intentional about the direction of my biz. CEO lays out the key operational and marketing systems you need to have in place to really make your practice work for you (so you're not stuck working for it!). I continually come back to the content with practitioners I coach in the Clinician Code because its so valuable."
- Leigha Saunders
Naturopathic Doctor
"I started my Code journey in the CEO program. I was hesitant to join - after all, I'd managed in business for over a decade and survived - but on listening to what the program was offering, I realized how much I didn't know about actually running a business. I was missing the basics - so even though I was successful, so many of the steps of running a business were painful mistakes & missed opportunities. Once I joined, I literally spent each week alternatingly annoyed with how I could have missed so much about running a business and excited about how I could see the changes not only helping my business but my overall quality of life. It took work - but that work set me up for achieving bigger goals, while making more money."
- Kim Bretz
Naturopathic Doctor
I am super glad I joined the iCEO program. When I first saw it I didn't know it I should spend the money to join and I am SO happy that I did. I have learned so much from Meghan and all the coaches. Learned things I didn't even know I needed to learn. I have been very inspired to make change in my practice and in the way I practice health care from being in this program and I am forever grateful that I decided to join!
- Brit Watters
Naturopathic Doctor
"My professional degree gave me no insight into how to run a business and despite being in the business for almost two decades, I was still missing foundational pieces to truly accelerate and systematize my business. CEO is the missing link between academic acumen and real world success. Whether you are an associate, founder or aspiring entrepreneur, CEO provides the sound fundamentals and building blocks is key to establishing an impactful practice."
- Melanie Sutherland
Clinic Director & Physiotherapist
AT THE END OF 20 WEEKS, YOU WILL HAVE THE EXACT ELEMENTS IN PLACE TO DELIVER PREDICTABLE INCOME, WHILE WORKING FEWER HOURS TO SET THE STAGE FOR NEW STREAMS OF INCOME
The Impactful CEO is a hands-on, done with you experience that will focus on THREE central areas of your practice and personal business knowledge. It has been designed to provide you with the language and frameworks for thinking about your practice strategically.
C
Care Strategy
Defined niche (Arena of Authority)
Clearly Defined Offer & Pricing
A pricing structure that reflects your offer and audience
E
Empowerment Based Marketing Strategy
Definition of the 5 core topics that you will speak to on social media
Time blocked strategy to ensure you are able to make supportive content
A juicy lead magnet and welcome series that is connected to your primary social channel.
O
Operations (aka adrenal support)
Time blocked schedule so you have aligned your business and time priorities.
A dashboard for recording and analysing your KPIs.
Foundational financial literacy
WE'VE LINED UP SOME AMAZING BONUSES INCLUDING:
CLICKFUNELS LEADMAGNET TEMPLATE
Why hire someone to build this for you when we can just give it to you? You will receive a fill-in the blank ClickFunnel template that will save you the technical know-how or expense of building a high-converting lead magnet
Value $2600
DONE-FOR-YOU WELCOME EMAIL SEQUENCE (5-EMAILS)
Why fret about writing compelling copy when we can just give it to you. We have partnered with Sarah Cook to provide you with a high converting welcome sequence to move people into your practice.
Value $999
HOW TO BUILD AN ONLINE COURSE TRAINING
EXPIRES APRIL 5TH AT MIDNIGHT EST
We're taking you step-by-step through the process of creating your own
Online Course.
From concept to launch,
we've got you covered.
Value $249
IMPACTFUL CEO FACULTY
HI. I'M MEGHAN,
I am an Entrepologist (On-tre-polo-gist) and recovering Naturopathic Doctor, obsessed with the intersection between health, high performance and entrepreneurship.
I work with Clinician Entrepreneurs and business owners in the health and wellness space to create the impact and income that aligns with their purpose.
I host my podcast, raise my family , create programs and build businesses that align
with my purpose and core belief – that when people have their health, they can change
the world.
I am here to lend innovative thinking, disruptive approaches and unwavering support to those who are on a mission to
leave the world better than they found it.
STRATEGIC COACHING TEAM
Dr. Katie Thomson Aitken, ND
Dr. Ellen Wong, ND
Kirstie Griffiths
April Stroink- Money Coach
Dr. Destiny Spurrell, ND
Kate Vazquez
Join Now
Regular Price: $4995
REGISTRATION CLOSES APRIL 6TH @ MIDNIGHT EST!
Investment Options
ONE-TIME PAYMENT USD
$3750
Preferred Pricing
4 X MONTHLY PAYMENTS USD
$999
Total: $3996
FREQUENTLY ASKED QUESTIONS
I hardly have enough time as it is. Do you have a strategy to fit this into an already overburdened schedule?